Maison Ava
Expanding a Modern Luxury Brand in Children’s Couture
Context
Maison Ava, founded in 2021, is a luxury childrenswear label known for couture craftsmanship and modern design. With strong traction in Dubai and India and growing celebrity endorsements, the challenge was to scale into priority global markets while overcoming operational and supply chain inefficiencies.
Approach
We built a global expansion roadmap:
Market Prioritization: Anchoring in New York, Los Angeles, London, and Singapore, with Paris, Tokyo, and Hong Kong as growth hubs.
Retail Distribution: Partnerships with Saks Fifth Avenue, Neiman Marcus, Bloomingdales, Selfridges, and Galeries Lafayette, plus specialty boutiques.
Digital Acceleration: Entry into Farfetch, Net-a-Porter, Childrensalon, and Maisonette to reach 150M+ customers globally.
Brand Visibility: Strategic PR, international influencer collaborations, and participation in global fashion weeks.
Operational Readiness: Streamlined delivery, diversified supply chains, and leadership dashboards for scale.
Results
Expanded from 2 partners in 2022 to 75+ outlets by 2025, including Harrods, Saks, Bergdorf Goodman, and Ounass.
Presence established in 6+ international geographies with e-commerce driving consistent exposure.
Season-on-season growth reaching USD $1.8M by 2025 across multiple product lines.
Built strong equity through celebrity endorsements and a 1,200+ HNI client base.
Proof
Maison Ava is now recognized as one of the fastest-scaling brands in luxury childrenswear, blending heritage craftsmanship with modern retail execution.