Dainik Bhaskar
Scaling India’s Most Admired Newspaper
Context
Sakshi Media Group, a regional media conglomerate, was operating below break-even across television, print, and digital platforms. The challenge was to restore profitability, reposition the TV business, and accelerate growth in digital.
Approach
A massive reader-acquisition drive was launched, supported by cross-functional alignment across editorial, distribution, and ad sales. Market expansion was strategically timed to capture the growth of Tier 2 and Tier 3 cities. Advertiser partnerships were strengthened through insight-led campaigns, leveraging scale and trust to build loyalty.
Results
Outperformed industry growth by 2× over more than a decade.
Became India’s largest circulation daily and ranked among the world’s top three.
Built long-term advertiser loyalty through unmatched credibility.
Dainik Bhaskar
Proof
The group won over 225 awards between 2010–2018, including Abbys, Maddys, INMA, WAN-IFRA, and DMA Echo Asia, setting the benchmark for print media growth.